MTV MIAW 2024 . MEXICO
 

A celebration of pop culture, digital icons, and creativity. From viral moments to standout performances, the show brought together the biggest names in music, content creation, and the latest trends.

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Developed in partnership with Roof Studio, the visual identity for MTV MIAW 2024 Mexico fully embraced the chaotic world of cats, seen entirely from their point of view. Using AI as a creative tool and leaning into its natural inconsistencies and quirks, combined with beautiful 2D animation, the project evolved into a playful, unpredictable universe where cats took over control.

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The result was a vibrant and versatile system that brought this world to life across stage design, broadcast graphics,

and all digital extensions.